25 BEST BEAUTY WEBSITE EXAMPLES BUILT ON SHOPIFY IN 2025

In today’s fast-paced digital beauty landscape, a brand’s website is more than just a storefront, it’s an immersive extension of its identity. The best beauty websites blend storytelling with functionality, offering intuitive design, high-performance speed, and a seamless shopping experience. With Shopify leading the way as the platform of choice, many world-renowned beauty brands are redefining what’s possible in online retail.

Shopify’s flexibility and scalability make it ideal for brands that need to manage high traffic, rapid product drops, influencer campaigns, and international sales. Whether launching a skincare line or expanding a cosmetics empire, Shopify provides the tools to execute vision and growth with precision. Its vast app ecosystem also supports advanced personalization, loyalty programs, and real-time analytics.

This curated list features 25 of the most iconic beauty websites built on Shopify. Each brand showcases a unique digital approach, from luxurious minimalism to bold, trend-forward designs, offering inspiration for businesses looking to elevate their own online presence. SimplSo, a specialized Shopify development agency, partners with premium beauty and lifestyle brands to create tailored, high-converting storefronts that blend elegant design with powerful functionality.

Beauty Website Examples From 25 World-Famous Brands Built On Shopify

In the dynamic world of beauty and personal care, a visually engaging and user-friendly website can make or break a brand’s digital presence. Shopify has become the platform of choice for many leading beauty brands due to its flexibility, scalability, and powerful e-commerce features.

From global giants to cult-favorite startups, these brands use Shopify to craft seamless shopping experiences, amplify their marketing strategies, and scale international operations. Below are standout examples from 25 beauty brands that have successfully harnessed the power of Shopify to grow and connect with their audiences.

1. Kylie Cosmetics

Kylie Cosmetics originated in the United States in 2015 as Kylie Jenner’s entrepreneurial response to her viral lip looks. Quickly gaining cult status, the brand now offers a wide range of cruelty-free cosmetics. The Shopify-powered website is bold and responsive, featuring high-impact banners and real-time updates for flash sales and restocks. Shopify’s infrastructure allows Kylie Cosmetics to run seamless promotional campaigns and loyalty programs, which contribute significantly to user retention and traffic spikes during new product drops or limited-edition launches.

2. Fenty Beauty

Fenty Beauty was launched in 2017 by Rihanna in the U.S. with the mission of making beauty accessible for all skin tones. Its Shopify-built website uses clean, editorial design to reflect the brand’s inclusive vision. Features like shade finders and rich media content are effortlessly integrated, enhancing the user journey. The site also supports robust mobile functionality and geo-targeted promotions. Shopify's flexible design helps Fenty Beauty scale activations like influencer campaigns and digital events, increasing both traffic and engagement across global markets.

3. Glossier

Glossier was founded in 2014 in New York by Emily Weiss as an offshoot of her beauty blog, Into The Gloss. With a skin-first philosophy, Glossier's Shopify-based website emphasizes soft visuals, user-generated content, and a clean interface. Shopify’s modular layout allows the brand to create seamless product storytelling experiences and A/B test features that improve conversion. The site also leverages community-driven marketing and minimalist design to reduce friction, which has helped increase session time and improve international shopping performance.

4. Rare Beauty

Rare Beauty was established in Los Angeles in 2020 by Selena Gomez with a goal of promoting emotional well-being alongside beauty. The brand’s Shopify-powered website is thoughtful and inclusive, featuring diverse models, educational content, and donate-at-checkout functions. Shopify’s adaptable framework enables Rare Beauty to run awareness campaigns and host curated collections that align with its social mission. These integrations enhance the shopping experience and support community engagement, helping drive consistent organic traffic and customer loyalty.

5. Olaplex

Olaplex was founded in California in 2014 and began as a salon-grade solution before transitioning into a consumer favorite for bond-repair haircare. The Shopify-built site focuses on science-backed education, featuring product regimens, before-and-after galleries, and expert endorsements. Shopify enables smooth global shipping, subscription models, and rich multimedia content that reinforce credibility. With rising interest in results-driven beauty, the brand leverages Shopify’s tools to handle surges in traffic during product launches while offering a streamlined shopping experience that builds long-term trust.

6. Morphe

Morphe was founded in Los Angeles in 2008 and quickly gained popularity among makeup artists and influencers for its bold palettes and affordable tools. Its Shopify-based website caters to both professionals and casual shoppers through intuitive navigation, high-impact visuals, and clear category segmentation. Shopify supports Morphe’s frequent sales, influencer collaborations, and product bundling, making it easier to promote limited-edition collections. With support for global traffic and dynamic merchandising, Shopify enables Morphe to respond quickly to trends and drive high-volume campaigns across regions.

7. Sephora

Originally founded in France in 1969, Sephora has become a global beauty powerhouse offering a vast selection of cosmetics, skincare, and fragrance products. While Sephora operates its own enterprise systems globally, several of its regional and promotional stores leverage Shopify’s platform for specialized campaigns and microsites. These Shopify instances showcase limited collections, mobile-first design, and pop-up shop integrations. The adaptability of Shopify allows Sephora to run localized events and curated digital experiences that drive both traffic and customer interaction beyond its core infrastructure.

8. Skims

Skims, co-founded by Kim Kardashian in the United States in 2019, began with shapewear and has since expanded into loungewear and beauty-adjacent apparel. The Shopify-powered website offers a seamless, minimalistic interface that mirrors the brand’s neutral color palette and inclusive sizing. Fast-loading pages, sticky carts, and mobile-first checkout contribute to high conversion rates. Shopify’s backend supports rapid inventory updates and timed product drops, which have been key to Skims’ viral success and traffic surges during new collection launches.

9. Pixi Beauty

Pixi Beauty was founded in London over 20 years ago by makeup artist Petra Strand and is known for its skin-loving formulations and cult-favorite Glow Tonic. The brand’s Shopify-built website has a soft, botanical aesthetic that complements its skincare focus. Features like product filtering by skin type, informative content, and simple bundling are made easy through Shopify’s flexible design tools. The platform supports Pixi’s global e-commerce strategy by enabling smooth international checkout and integrated promotions that help increase both discoverability and sales.

10. Pacifica Beauty

Founded in Oregon, USA, Pacifica Beauty has been a pioneer in clean, vegan, and cruelty-free skincare and cosmetics since the 1990s. Its Shopify-powered website is vibrant, colorful, and purpose-driven, featuring strong sustainability messaging and product certifications. The site includes smart filters, refill options, and quizzes that guide users to the right products. Shopify’s structure supports Pacifica’s focus on transparency and ethical consumption by allowing integration of educational content and product traceability tools. These features have helped boost SEO and build loyalty among eco-conscious consumers.

11. Arctic Fox

Arctic Fox, founded in the United States in 2014 by Kristen Leanne, is a vibrant brand offering semi-permanent hair color with a cruelty-free and vegan ethos. The brand’s Shopify-powered website features bold color swatches, before-and-after galleries, and tutorials that educate and inspire self-expression. Shopify's platform enables Arctic Fox to efficiently handle product customizations and high-demand sales events. Traffic growth is supported by influencer partnerships and donation-based campaigns, all seamlessly highlighted through the flexible layout and homepage integrations enabled by Shopify.

12. Ilia Beauty

ILIA Beauty was founded in Vancouver, Canada, and is now based in California. Since its launch in 2011, the brand has become a leader in clean, skin-centric makeup. The Shopify-built website mirrors its sleek and modern identity, showcasing skincare-infused cosmetics with high-quality imagery and clear product breakdowns. ILIA uses Shopify’s modular layout to display product education, customer reviews, and quizzes that personalize recommendations. The platform’s performance and fast load times have helped improve engagement, while sustainability messaging and refills are easily integrated to align with the brand’s values.

13. Milani Cosmetics

Founded in Los Angeles, California, Milani Cosmetics offers high-quality, inclusive beauty products at accessible prices. Its Shopify-powered site is bold and colorful, showcasing vivid product imagery, quick-view features, and clear value propositions. Shopify allows Milani to highlight trending collections and make use of real-time inventory tools for faster promotions. With a strong focus on social validation through reviews and influencer content, Milani’s website uses Shopify to optimize conversions during campaigns and provide a streamlined mobile shopping experience.

14. Hismile

HiSmile, founded in Australia in 2014, specializes in at-home teeth whitening and oral care solutions that appeal to a younger, tech-savvy audience. The brand’s Shopify site is sleek, modern, and focused on product education and innovation. Features like animated demonstrations, subscription bundles, and social proof are easily implemented using Shopify’s dynamic layout tools. HiSmile benefits from Shopify’s global capabilities, with localized shipping and geo-targeted promotions that drive international traffic and make product discovery seamless across regions.

15. Truly Beauty

Truly Beauty, launched in the United States, merges skincare with a playful, body-positive brand identity. Known for its eye-catching packaging and viral marketing, the Shopify-powered site is a visual experience, rich in video content, scroll-triggered animations, and themed collections. Shopify’s flexibility supports advanced bundling, influencer landing pages, and seamless integration of subscription and loyalty programs. These features help Truly Beauty capitalize on social trends and flash sales, frequently resulting in high engagement and a strong return customer base.

16. 100% Pure

100% Pure was founded in California with a commitment to natural, toxin-free beauty products crafted using food-grade, plant-based ingredients. Its Shopify-powered website reflects this ethos with a clean, nature-inspired design featuring earthy tones, product education, and ingredient transparency. The site offers filtering by skin concern and ingredient type, supported by Shopify’s flexible layout and smart categorization. The platform’s ability to integrate informative content alongside e-commerce has helped drive organic traffic from users searching for ethical and clean beauty alternatives.

17. Beauty Heroes

Beauty Heroes is a U.S.-based discovery platform and subscription service focused on non-toxic, high-performance beauty and wellness products. The Shopify-built website is editorial in feel, offering in-depth brand stories, ingredient breakdowns, and expert-curated collections. Shopify enables smooth subscription flows, gated content for members, and a thoughtful blend of commerce and education. These features have supported traffic from a growing base of conscious consumers looking for transparency and sustainability, while the site's design encourages exploration across categories.

18. The Skin Nerd

The Skin Nerd, founded in Ireland by skin therapist Jennifer Rock, is a brand and consultancy that combines skincare retail with professional advice. The Shopify-powered site is structured like a hybrid between an e-commerce platform and a consultation portal. Personalized product recommendations, virtual skin consultations, and skin education are seamlessly integrated into the Shopify design. The platform helps The Skin Nerd maintain an engaging, service-first approach while driving consistent traffic from clients and skincare enthusiasts seeking trusted expertise.

19. Beard & Blade

Beard & Blade is Australia’s leading grooming retailer, offering high-quality shaving and beard care products for men. The Shopify-built site is clean, masculine, and focused on performance and functionality. It features easy filtering by product type or beard length, detailed tutorials, and customer reviews. Shopify supports fast site speed and smart categorization, which helps users navigate extensive product lines easily. Their traffic strategy combines educational content and loyalty perks, well-supported by Shopify’s structure and scalable features.

20. Sugar Cosmetics

Sugar Cosmetics, founded in India in 2015, has quickly become one of the country’s leading cosmetic brands targeting young, urban consumers. The Shopify-powered website is colorful, energetic, and mobile-optimized to serve the brand’s highly digital audience. Features like try-on tools, influencer spotlights, and curated kits are supported by Shopify’s backend flexibility. Sugar leverages Shopify to handle large sale events like festive launches and influencer collaborations, boosting both site engagement and traffic during key campaigns

21. Pilgrim

Pilgrim, founded in India, is a fast-growing beauty and personal care brand inspired by global beauty secrets and local ingredients. The Shopify-powered website is visually rich, using themed collections and ingredient stories to create a lifestyle-focused shopping experience. Features like skin quizzes, bundles, and ingredient-based navigation are easily implemented thanks to Shopify’s modular design tools. The platform also supports localized offers and seamless mobile optimization, helping Pilgrim scale across India’s diverse market and consistently grow its organic traffic through content-rich pages and influencer-driven campaigns.

22. Plum Goodness

Plum Goodness is an Indian skincare and cosmetics brand founded with a vision to offer vegan, cruelty-free, and toxin-free beauty products. The Shopify-built website reflects the brand’s clean and cheerful personality, with intuitive design, vibrant product displays, and informative ingredient breakdowns. Shopify enables the brand to implement loyalty rewards, referral systems, and limited-time offers with ease. The mobile-first design and simplified checkout process have helped Plum capture a strong online customer base and increase repeat visits, especially during festive and seasonal promotions.

23. Dot & Key

Dot & Key, an Indian skincare brand, focuses on dermatologist-backed formulations with fun, sensorial packaging. Its Shopify-based website is modern and color-coded by skin concern, offering a gamified shopping experience with bundle recommendations, ingredient filters, and product layering guides. Shopify’s backend allows the brand to support time-limited campaigns and influencer collections while maintaining site speed and responsiveness. This flexibility has contributed to Dot & Key’s rising digital visibility and strong engagement, especially through curated social media-led product drops.

24. Clinikally

Clinikally is an India-based dermatology-backed platform offering customized skincare and haircare solutions. The Shopify-powered site is clinical in design but user-friendly, guiding customers through skin assessments and curated routines. Shopify's infrastructure supports a hybrid business model that blends consultation services with e-commerce, allowing Clinikally to personalize user experiences and track results over time. The brand leverages Shopify’s flexibility to showcase dermatologist-recommended products alongside educational content, which has helped build authority and steadily grow traffic from health-conscious consumers.

25. Skinkraft

SkinKraft, founded in India, is a personalized skincare brand developed through dermatological research and AI-driven routines. The Shopify-built website delivers a customized experience by guiding users through a detailed skin questionnaire that leads to tailor-made product recommendations. Shopify’s architecture allows this high level of personalization without compromising speed or simplicity. With a focus on data-driven skincare and recurring orders, SkinKraft leverages Shopify’s capabilities to support dynamic user journeys, improve retention, and consistently attract new customers through performance marketing and SEO.

Know More About: Top 10 Luxury Websites On Shopify With Stunning Storefronts

Simplso – Your Trusted Shopify Partner For Premium Beauty & Luxury

Simplso is a specialized Shopify agency known for building premium and luxurious e-commerce experiences tailored for beauty, skincare, and lifestyle brands. Designs are rooted in clean aesthetics, fast performance, and brand storytelling to match high-end customer expectations. Every project is crafted with pixel-perfect precision to reflect a brand’s identity and values. Industry best practices are used to ensure every Shopify store is fully optimized for modern e-commerce needs.

Expertise spans custom Shopify themes, speed optimization, and seamless migrations from other platforms. Every store is developed with a focus on mobile responsiveness, conversion performance, and scalable infrastructure. Attention is given to accessibility and UI/UX design, ensuring both form and function meet the standards of luxurious branding. Technical support extends beyond launch to help brands scale with confidence.

With a portfolio that includes global and emerging names in beauty and lifestyle, Simplso delivers end-to-end solutions that help brands attract, engage, and retain customers at scale. Projects consistently drive higher engagement, reduced bounce rates, and improved checkout experiences. Ongoing partnerships focus on performance audits, CRO strategies, and new feature rollouts to fuel long-term growth in the luxurious beauty and wellness market.

Know More About: Top 25 Biggest Shopify Brands You Should Know About

FAQs

1. Which Beauty Website Is The Best?

There’s no single “best,” but Fenty Beauty, Glossier, and Sephora consistently rank high for design, UX, and performance on Shopify.

2. Which Beauty Brand Is No. 1?

L’Oréal is globally recognized as the top beauty brand based on revenue and market presence.

3. Can I Sell Beauty Products On Shopify?

Yes, Shopify is ideal for selling beauty products with features for product showcases, subscriptions, bundling, and secure checkout.

4. Which Shopify Theme Is Best For Beauty Products?

Themes like Prestige, Impulse, and Be Yours are popular for beauty brands due to their clean layouts and high customization.

5. Is Shopify Good For Beginners?

Yes, Shopify is beginner-friendly with a simple dashboard, drag-and-drop tools, and extensive tutorials for launching an online store.

6. Who Owns Most Of Kylie Cosmetics?

Coty Inc. owns a 51% stake in Kylie Cosmetics, acquired in 2020.

7. Who Owns Sephora?

LVMH (Moët Hennessy Louis Vuitton) owns Sephora.

Conclusion

The beauty industry continues to evolve rapidly, and the digital storefront has become just as vital as the product itself. These 25 Shopify-powered websites from globally recognized brands exemplify how thoughtful design, performance-driven architecture, and customer-first experiences can define success in 2025 and beyond.

From minimalist skincare to bold cosmetics, each brand showcases a unique strategy that leverages Shopify’s robust capabilities for storytelling, conversion, and scalability. For emerging and established beauty businesses alike, these examples offer valuable insight into what it takes to create an impactful online presence.

SimplSo supports this evolution by helping premium beauty and lifestyle brands bring their vision to life with tailored Shopify development. With a focus on luxurious design, technical excellence, and business growth, SimplSo is a trusted partner for brands aiming to lead in the digital beauty space.

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